We have gathered together all of the best bits of news, video, pictures and social media from the 2011 APA International Content Summit 2011. Taking place on Weds 23 Nov 2012, at Old Billingsgate, London, it was the second annual conference organised by the APA, providing knowledge and insight into the world of content marketing.
During the day we had live blogging, interactive voting, launch of new industry video, an interactive iPhone app, and a live twitter wall, all alongside our biggest line up of international speakers and an industry audience of over 300.
Here are our best bits from the day...
Past Speaker video clips
Industry video launch – Content marketing and its power to engage
Content is the driving force and foundation of all media, and brands have the opportunity to harness this power to fully engaged with their customers. Whether it’s video, print, online, mobile or app, the platforms may develop, but the role of content is constant: to grab a customer’s attention and persuade them to take action. Watch our short video about content and its power to engage >>
Content Summit 2011 - reviews from both halves of the day
The morning saw an inspirational opening keynote by Rory Sutherland of Ogilvy, followed by engaging discussions on The Future of Content, Edited Content vs. Non-edited Content, and Content on the go. Catch up on the morning sessions here >>
Will Sansom, Contagious kicked off the afternoon session, followed by speakers on the Localisation vs. Globalisation conundrum, then some of the world’s leading brands discussed The ideal content strategy, with keynote speaker Ben Hammersley closing the day. Catch up on the afternoon sessions here >>
60 key messages from Content Summit 2011
We have compiled a list of 60 key messages to take away from the event, ranging from primacy of print to international emerging markets to customer engagement. Read the top 60 here >>
#content2011 no.1 trending hashtag in London
Old Billingsgate saw #content2011 become the number 1 trending hashtag in London on the day of the Summit. We have put together a list of our top 20 favorite tweets from the day. Read the tweets here >>
Pictures from the biggest content marketing event in the world
Were you at the summit? Did you miss the Summit? Either way, catch up on the day with our photo album showing the speakers, sponsors, venue and audience at the biggest content marketing event in the world. View the pictures on Facebook here >> or on Flickr here >>.
Throughout the day, Content 2011 had an almost minute-by-minute run down of the event on a live blog. You can view the blog posts from the day here >>
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