programme

In its second year, the 2011 APA International Content Summit delivered insight, advice and strategic thinking for the marketing, advertising and publishing professional.

Last year the theme was Content and Convergence, a wide-ranging area that takes in a number of key issues within content marketing. What's the perfect content strategy? What's the value of content? How can brand owners make best use of their content? What's the future for content?

The programme for Content Summit 2011:

08:55 Opening address
Daisy McAndrew, Economics Editor, ITV News (chair)
 
09:00 Opening keynote
Rory Sutherland, Vice-Chairman, Ogilvy Group UK
 
09:20 Session 1: The Future of Content
Thinking big is the theme for this first session, and themes don’t come much bigger than the future. In the constantly shifting world of content, predictions are dangerous beasts, but here our speakers combine science, experience, intuition and up-to-the-minute research to give you a real insight into the emerging technologies, theories and trends of the future.

  • Nigel Cameron, President & CEO, C.PET & Washington futurologist
  • Philip Thomas, CEO, Cannes Lions
  • Richard Cope, Global Head of Insight, Mintel
  • Benedict Evans, Enders Analysis
 
10:05 Q&A
 
10:20 Session 2: Edited content Vs non edited content
One consequence of the internet is that it’s spawned millions of content producers. From the humble Tweeter to the online video-maker, people are reaching for their keyboards and creating their own content. But while it’s certainly democratic, does this help the brand? In an exclusive head-to-head debate, we explore the values of edited and non-edited content, and discover how to make both forms of content creation work for you.

  • Richard Charkin, Executive Director, Bloomsbury Publishing
  • Geoff Hughes, CEO and co-founder, Social clay
  • Huffington Post - Carla Buzasi
 
11:00 Q&A
 
11:10 Coffee break
 
11:30 Session 3: Content on the Go
Social media and mobile – two of the most exciting and powerful content mediums to emerge in the past decade. But do you know how to harness their power and release the fantastic potential they both have for your brand? We've asked some of the world’s top experts in social media and mobile to give a masterclass in digital opportunity, giving practical advice on how to use it and measure it.

  • Charlie Osmond, Creative Director, FreshNetworks
  • David Glennie, Chief Innovation officer , Mobile Interactive Group
  • Mark Challinor, Director of Mobile, Telegraph Media Group
  • Kam Star, Managing director, Playgen
 
12:20 Q&A
 
12:30 Lunch
 
13:30 Keynote
Will Sansom, writer and consultant, Contagious Magazine
 
13:50 Session 4: Localisation vs. Globalisation
Here we get to grips with one of the biggest challenges facing big brands today: how to maintain local credibility while having a global presence. We gather marketers from some of the world’s biggest brands as well as those from smaller brands with huge local success to discuss how to stay in touch with your customers all over the world.

  • Allyson Stewart-Allen, Director, International Marketing partners
  • Jonathan Foster Kenny, VP International Sales Director, Bloomberg Businessweek
  • Greet Boonen, Marketing Director Consumer Brands EMEA, AkzoNobel
 
14:35 Q&A
 
14:45 Coffee break
 
15:00 Session 5: The ideal content strategy (case studies)
Your brand may have every media channel open and available to it, but do you know how to produce the high-quality content each one demands? We gather some of the world’s leading marketers to explain why their content works and how it’s adapted for each channel, with clear and practical advice for the brand owner and media agency.

  • Ruth Spencer, Head of Loyalty, Boots
  • Myf Ryan, GM Marketing, Westfield UK
  • Sarah Tuke, Head of media communications, Coca-Cola
  • Simon Wood, Head of Operations, Marks & Spencer Direct
 
15:50 Q&A
 
16:00 Final Keynote
Ben Hammersley, Technologist, journalist and broadcaster
 
16:20 Closing address
Daisy McAndrew, Economics Editor, ITV News (chair)
 
16:30 End